12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Saturday
, 
June 
16
 at 
8:00am
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About The Event

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

12pm - 1pm

How to Build Schedule Blocks

C. Doe

INFLECTION

The conference to help you build a profitable company

Saturday
, 
June 
16
 at 
8:00am
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Building A Business Is Tough

With 99.5% of companies never getting venture capital funding, founders and operators need to figure out how to generate revenue early. Teams look to build a profitable business, to reach the inflection point, where your profits lead to more growth & stability in your business. 


This is why we started INFLECTION, a conference and community to learn from experienced founders and operators who have dealt with all the natural ups and downs as they built their companies. Hear the gritty founder stories, get one-on-one feedback, and connect with like minded entrepreneurs.

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Who Should Come

Founders

You started a revenue generating company, with 1-20 employees and want to find ways to grow and become more profitable to secure your company’s future. Maybe you've raised funding and want to find your way to profitability or you may be self funded.

Operators

You are behind the scenes in a functional role at a revenue generating company and want to learn new skills. You have a need to have a complete understanding of how to run a profitable company, for your current company or a future startup of your own.

List

Block #3

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick Solutions

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Fast and Easy

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clean and Simple

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

What You'll Experience


Founding Stories

Get inspiration from founders who share their stories on how they have been able to grow their companies profitably.

Actionable Talks

Tactical talks about subjects ranging from sales, marketing, product, and health. 

Teardowns

Get raw, honest feedback on your product by a panel of experts.

Roundtables

We'll match you with other founders in your field to share knowledge and tactics.

Who You Will Hear From

Cesar Kuriyama

CEO, 1 Second Everyday

 

Keynote Founder Story

Hear the story about how Cesar self-funded his 1 Second Everyday (an app that helps us meaningfully remember our lives), to be the #1 paid app in the app store with a distributed team of 12, on pace to do $2mm in sales this year alone. Cesar's premiere of 1 Second Everyday at TED 2012 has been viewed over a million times.

Devin Baptiste

Founder, GroupRaise


"Cold Email & Copy Secrets"

Devin is the founder of Group Raise, the most delicious way to change the world. It's a social fundraising platform that encourages millennials to use their social connections and hunger to change the world by eating out at local restaurants. He has made his living off of cold emails. Learn from him.

Mae Karwowski

CEO, Obviously


"How To Grow Using Social"

Mae is the founder and CEO of Obvious.ly, a technology-driven influencer marketing platform that launched in 2014. Through Obvious.ly, Mae has worked across thousands of campaigns for Google, Sephora, Harrys and others. 

Katie Deloso

Founder, Knurture


"Building Profitable Products"

Katie has helped over 200 companies translate feedback into profitable products. Her work includes some of the fastest growing software companies like Capterra, KISSmetrics, Crazy Egg, Hello Bar, and ShareThis.

Adelyn Zhou

CEO, Alight Labs


Product Teardown Panel


Adelyn Zhou is a top influencer in marketing and artificial intelligence (AI) by publications including Forbes, Entrepreneur, Inc., Wired, and IBM Watson. She has led growth efforts at Amazon (Quidsi), Eventbrite, TOPBOTS, and Nextdoor.

Jess Edelstein

Co-Founder, PiperWai


Panel: Alternative Fundraising

Jess Edelstein created and co-founded PiperWai Natural Deodorant. It only took a couple of years (and a stint on ABC's Shark Tank) to grow PiperWai from a small, bootstrapped side-hustle into a multi-million dollar, award-winning, self-funded company with a team of 10 between Philly and New York. 

Kaitlyn Barclay

CEO & Co-Founder, Scout Lab


Building a brand in the digital age

Kaitlyn is the co-founder and CEO of Scout Lab, a creative agency that takes brands from what’s been done to what comes next. She works with brands like adidas, Motorola and Levi’s to tell unforgettable stories in the digital age.

Bea Arthur

Founder, The Difference

 

Panel: Fitness & Mental Health


Bea is a host for her own digital series on Women@Forbes. As the first African American woman to be accepted into the prestigious Y Combinator accelerator program, she created a new machine learning mental health startup The Difference, which uses artificial intelligence to develop emotional intelligence.

Bianca Caampued


Co-Founder, Small Girls Pr


Building Business Relationships


Bianca is the Co-founder and Creative Director of Small Girls PR, a boutique digital PR agency in New York servicing brands like GE, Norma Kamali, Saucony, and Smarties. Small Girls has championed a personal approach to public relations, which has been integral to their success. Learn how they built relationships that grew their business

Sara Chipps

Founder, Jewelbots


Panel: Alternative Fundraising

Sara Chipps is CEO of Jewelbots, a company dedicated towards drastically changing the number of girls entering STEM fields using hardware. Before Jewelbots, she was CTO of Flatiron School and cofounded Girl Develop It, a non-profit focused on helping more women become software developers. 


Joshua Haas

Founder, Bubble.is


Founder Story: 0 to 150k Users

Joshua is co-founder of Bubble, a visual programming software that makes programming as easy as pointing and clicking. Entirely bootstrapped since inception, Bubble counts more than 150,000 users.

Elisabeth Rosario

Independent PR Strategist


Panel: Product Teardowns

.Elisabeth is an independent communications consultant and advisor to startups, consumer brands and venture capital firms, based in New York City. Most recently, she was the Director of Communications at Spark Capital, a venture capital firm that has backed companies like Twitter, Oculus VR, Slack, Warby Parker.

Alexis Tryon

Founder, Extra Yarn

 

Panel: Product Teardowns 

Alexis is the VP of Strategic Initiatives at The Muse and Founder of Extra Yarn, where she consults startups on their biggest growth challenges. Previously, Alexis was the co-founder and CEO of Artsicle. She is a NYC Venture Fellow and has been named a "Female Founder to Know" by Mashable.

Alexa Meyer

Founder, Orchid

 

Panel: Fitness & Mental Health

 

Alexa is the CEO & Founder of Orchid and the creator of the Mental Health Pop Up. The Mental Health Pop Up is a "gym for the mind". She is passionate about making mental health easy and fun and is an advocate for creating in-person experiences as a means to foster connection, community, and reduce stigma.

Seph Skerritt

Founder, Proper Cloth


Founder Chat: Proper Cloth

Seph Skerritt is currently the founder and CEO of Proper Cloth. Seph founded Proper Cloth in 2008 and has grown the business to be the leading brand for mens custom shirts

Denis Cranstoun

Director (M&A) at PALAZZO


Panel: Exit Strategies


Denis is the Director (M&A) at PALAZZO Investment Bankers focused on marketing, media and related tech verticals. He's worked on $4B+ of transactions in FinTech, AdTech, MarTech and EdTech.

 He has a decade of experience in sports corp dev at two media holding companies, two agencies and NBA Entertainment.

Andrew Stivers

Senior Director, Lighter Capital


Panel: Alternative Funding

Andrew Stivers is a Senior Director at Lighter Capital where he focuses on sourcing and executing investments in early stage technology companies. He was previously a VP at Jefferies' investment banking group where he executed more than $10B  in transaction value across the software, digital media, semiconductors, and tech-enabled services sectors. 

Lori Cheek

Founder, Cheekd


Panel: Fitness & Mental Health

Lori Cheek-- Architect turned Entrepreneur, Founder and CEO of Cheekd— a mobile dating app that makes missed connections obsolete. A Shark Tank veteran, she has been named "The Digital Dating Disruptor” and listed as "One of the Top 10 CEOs to Watch." A University of Kentucky Architectural Graduate, Lori is no longer building structures. She's now building relationships.

Alejandro Cremades

Founder, Panthera Advisors


Panel: Exit Strategies

Alejandro Cremades is a serial entrepreneur and founding partner at Panthera Advisors, a premier investment banking and financial consulting firm. The firm focuses on small to medium size companies that are looking for M&A advisory as well as support with fundraising efforts. He recently launched The Acquisition Accelerator, which helps founders and CXOs generate a successful acquisition.



Michael Brown

CEO, ExitPlace


Panel: Exit Strategies

Michael is Co-Founder and CEO of Exitplace, a tech-enabled marketplace for businesses under $10M of revenue. 80% of small businesses fail to sell; our mission is to change that. Exitplace is based on lessons learned in acquiring, transitioning and running several small businesses after its founding team learned M&A at large investment banks.

Scott Pollack

Founder, Firneo


Panel: Exit Strategies

Scott Pollack is the Founder & CEO of Firneo, which builds peer communities for new and emerging career tracks like Business Development, Data Science, and Product Management. Prior to starting Firneo, Scott was the VP of Business Development at WeWork, Head of Business Development at SumAll. Scott also authored a book calledWhat, Exactly, Is Business Development which was a #1 new release on Amazon..

Melissa Wong

Co-Founder, New Woman Space


Panel: Alternative Fundraising

Melissa is the co-founder of New Women Space, a community event space that invites self-identified women, femme, queer, transgender and gender nonconforming individuals to lead powerful in-person gatherings and start new, timely and critical conversations. Prior to NWS, Melissa worked on Kickstarter's community team to support project creators throughout all stages of project launch and fulfillment. 

Carleen Pan

Program Director, WHIM


Panel: Alternative Fundraising

Carleen Pan is a launcher with 10 years of experience bringing products and brands to market. She's now launching WHIM, a smart home product reinventing the way that people experience digital stuff in their homes. Previously, she launched Digital.NYC and worked with city governments to map out their tech ecosystems.

Tristan Thoma

Founder, Impera Strategy


Panel: Alternative Fundraising

Bridging the gap between technicality and practicality, Tristan specializes in creating systems for Blockchain and Cryptocurrency implementation and innovative business models. Tristan works with various teams from multinational corporations to startups and social ventures to explore how Blockchain technology can further enhance current/future business models.

David Nebinski

Head of New York, brunchwork


Host

David is a friend that leads the largest in-person event series of young professionals and emerging leaders in NY at brunchwork. Prior interviews by David have included WeWork Chief Growth Officer, Google Docs Co-founder,  and SoulCycle SVP of Innovation and Strategy. His passion is bringing people together over new ideas and the future of work.

Frank Denbow

Founder, INK'A, Inflection Conf


Intro

Frank Denbow is a computer scientist and entrepreneur from New Jersey. He is the founder of INK’A , a platform for producing top quality custom apparel for companies and influencers. Frank has bootstrapped INK’A into millions in revenue and enjoys supporting other entrepreneurs in the startup ecosystem. He started INFLECTION to showcase the alternative paths in entrepreneurship and to surface the great stories of entrepreneurs who are under the radar.

Speakers

Mae Karwowski

CEO, Obviously

 

""How To Grow Using Social"

Mae's bio and info about Obviously

Devin Baptiste

Founder, GroupRaise


""Cold Email Secrets"

Devin has made his living off of cold emails. Learn from him.

Katie Deloso

Founder, Knurture


"Customer Centered Products"

Katie runs the product studio Knurture, which has helped countless products figure out their next move based on customer feedback.

Frank Denbow

Founder, INK'A


""Networking For Introverts"

Frank is a founder. He does many things.

Jess Edelstein

Founder, Piper Wai Deoderant


""Founder Story: Building A Million Dollar Product Company"

IJess built Piperwai into a multi million dollar brand. Learn the story behind the success

Charlie O'Donnell

Investor, Brooklyn Bridge Ventures

 

"Why You Shouldn't Raise"

 

Charlie is an investor who regularly tells people that they shouldnt be raising money. Learn why.

Mystery Keynote

 

Investor, Brooklyn Bridge Ventures

 


"Why You Shouldn't Raise"

 

Sworn to secrecy on this speaker, who will be kicking things off at 9am. Make sure not to drink too hard the night before and miss this epic talk.

Annie Maguire

Partner, Sage Labs

 

""Conversion Copywriting 101"

Annie is a veteran copywriter who gives you the simple tricks to writing copy that converts

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The first annual INFLECTION conference will be held at Caveat, the home of intelligent nightlife. Located in the Lower East Side, it provides an intimate venue for our attendees to connect.

Schedule


Check out the schedule of talks for the day, with more talks and speakers being added each day

8am - 9am


Breakfast & Check-In


9am - 9:15am


Kickoff

Frank Denbow

9:15am - 9:40am

 

Founder Story: Proper Cloth

Seph Skerritt (Proper Cloth)

9:40am - 10:10am


Tactical Talk: Profit vs Growth

Joshua Haas (Bubble.is)

10:10am - 10:35am


Tactical Talk: Building Profitable Products

Katie Deloso (Knurture)

10:35am - 10:45am


Roundtable Break

Everyone

10:45am - 11:25am

 

Panel: Alternative Forms Of Fundraising

Andrew Stivers (Lighter Capital) / Sara Chipps (Jewelbots) / Melissa Wong (New Women Space) / Tristan Thoma (Impera Strategy) / Jess Edelstein (PiperWai) / Carleen Pan (WHIM)

11:25am - 11:50am

 

Building Business Relationships

Bianca Caampued (Small Girls PR)

11:50am - 12:35pm


Roundtable Lunch: Sponsored by Slice

Slice

12:35pm - 1:00pm


The Art of Storytelling: Decks, Pitches and Cold Email

Devin Baptiste (GroupRaise)

1:00pm - 1:25pm


Building A Brand In The Digital Age

Kaitlyn Barclay (ScoutLab)

1:25pm - 1:50pm


Panel: Exit Strategies

Denis Cranstoun (PALAZZO) / Alejandro Cremades (Panthera) / Michael Brown (Exitplace) / Scott Pollack (Firneo)

1:50pm - 2:00pm


Roundtable Break

Everyone

2:00pm - 2:40pm


Product Teardown Panel

Elisabeth Rosario, Adelyn Zhou, Alexis Tryon, Frank Denbow

2:40pm - 3:00pm


How To Grow With Social

Mae Karwowski (Obviously)

3:00pm - 3:30pm


Panel: Fitness & Mental Health In Entrepreneurship

Bea Arthur (The Difference), Devin Baptiste (GroupRaise), Alexa Meyer (Orchid), Lori Cheek (Cheekd)

3:30pm - 3:50pm


Keynote: 1 Second Everyday

Cesar Kuriyama

3:50pm - 4pm


Wrap Up + Group Photos

Everyone

4pm - 5pm


Happy Hour (Sponsored by Stripe)

Stripe

5pm - Whenever

After-Event Drinks (Sponsored by HOOCH)

HOOCH

Sponsors

We are able to pull off this conference thanks to our sponsors. If you'd like to sponsor, please get in touch frank@inka.io

Gold Sponsor: Lighter Capital

Lighter Capital has created a new fundraising path for early-stage tech companies. We understand that an entrepreneur’s two greatest constraints are time and money, and we’ve developed a funding instrument that solves for both. We provide founders up to $2 million of non-dilutive growth capital in a fraction of the time it takes to raise from traditional sources. Based in Seattle, we’ve invested more than $100 million in more than 250 companies across the US.


https://www.lightercapital.com/


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